Resources for Developers
AGDC has as much become a firm fixture in the games journalist's
diary, as it has for (exhibitors). And, for any company that is
ambitious to develop their profile it's one of few precious chances
when the media actually comes to you!
So, how do you catch the attention of a journalist speculating
for a news scoop at this year's AGDC. A few simple steps:
- First thing's first — have the media room covered
off on your agenda. It's the one central resource the media are
sure to visit, if anything.
- Endeavour to work alongside the AGDC's
media agency, DatelineMedia ,
who will be running the media room and tracking exactly which
media will be attending. See contact details below.
- Give plenty
of time to thinking through and preparing what material you
will need to gather. Ideally, you will need to have media
briefing kits or at least copies a news-worthy press
release. Think: What might be happening in December
that will capture the media's interest?
- Again, speak to DatelineMedia
in your brainstorming for
good news hooks. There's likely to be excellent opportunities
already planned through the AGDC where you may be able to gain
inclusion. Joining forces often makes for a stronger story,
and lessens the risk of being drowned out by competing news.
- Get your media material to DatelineMedia in good time and
increase the chances of them being able to generate exposure
for you. At the very least, submit your material by no
later than ( Thursday
1st December 05 ).
- But remember ... news is not guaranteed.
Prepare now to win the battle for coverage later. Good luck!
Office: +61 2 90061614
Cell +61 (0) 400246010
A media briefing kit usually includes the following basic items
— though be creative, as long as it's relevant:
Key personnel profiles
Press release (no
more then two)
Company / industry facts and figures
Contact details for media enquiries
The main body of a press release should state your company's
news and answer the classic questions - who, what, when, where and
why? For example, if the aim of the release is to announce a new
product or service, then include a description of what exactly it
does, where it fits into the marketplace (is it unique? first to
be introduced?) and how it can be purchased?
Include quotes that help sum up the essence of the story.
Provide additional information or interesting opinion to personalise
the news. Quotes are helpful to journalists on tight deadlines with
no opportunity to interview the main spokesperson.
Conclude your press release with a paragraph
describing your company — its
core business, where it is located, an approximate employee count,
and some key details about its history — when it commenced trading
publicly, who founded it and when, any awards recently won. This
final paragraph allows you to position your company as a success
by using phrases such as ... "As the leading developer of
"With $3 million of government investment …".
And, last but foremost, in addition to
the news itself, your press release should include details of where
your company is based and who to contact for more information —
or to set up an interview. All of these things, along with the date
of the news, should be close to the top of the press release.